Mr. Okwuosa, went on to explain that Filmhouse has been able to stay ahead of its competitors due to the various strategies that have been implemented, such as the ongoing campus tour, where the cinema experience is taken to public and private universities around the nation. According to Mr. Kene, “the Filmhouse marketing team have been clever about the positioning of products and have approached our activities in a targeted way to ensure growth in all locations. Our Campus tour, for example, is a useful way of whetting the appetite for premium cinema in the locations we have yet to enter.”
Mr. Okwuosa asserted that unlike other cinema groups in the industry, FilmOne Distribution and Production continues to support various indigenous movies, such as The Vendor, The Ghost & The Tout, King of Boys, and Merry Men, which have all kept top spots for several weeks since their releases. His colleague, Mr. Babatope, reiterated that “[we] see growth in the indigenous titles in Nigeria, which can sometimes be a marathon or a painful investment, but we are committed to its development as the indigenous market is key to the growth of Nigerian theatrical movie industry.”
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