WATCH: Burna Boy stars in Youtube’s ‘artist spotlight stories’
Youtube has released a documentary on Burna Boy, Nigerian raggae-dancehall singer, for the latest edition of its ‘artist spotlight stories’.
The new documentary tells the story of the ‘Ye’ crooner’s background, upbringing, artistry and his journey into the music scene.
In the 18-minute footage, Burna Boy and his manager share details of the singer’s early days in the industry and his initial motivations for venturing into music making.
Bose Ogulu, Burna Boy’s manager, who also happens to be his mum, acknowledged the role of YouTube as a streaming platform in the inspiration and growth of African music.
“Cultural movements grow and build on YouTube; African music is the most recent example. For years now, YouTube has played a a role in the discovery and development of African sound,” she said.
Those who featured in the documentary were Burna Boy; his mother; Benson Idonue, his grandfather and former manager to Fela and Martin Agbaso, his childhood friend and lawyer.
Watch the video below.
The Youtube series in which the singer featured is dedicated to detailing stories “of artists pushing the boundaries of creativity and connecting with fans in unique and powerful ways”.
This is not the first time Burna Boy would be receiving a recognition of this sort from the renowned American video sharing platform.
In 2018, the singer got the ‘Artiste on the Rise’ feature, YouTube’s archival play-list – which highlights new music stars who merit the title and also promotes their music on the US trending page and social media ads.